The book about design ideation methods
Ask designers how they create ideas, and the answer is: 'in a brainstorm' or 'a moment of inspiration.' How ideas come to life is often hard to grasp. It's a black box.
This book teaches six methods to create ideas. Practical mindsets designers can learn to proactively generate ideas, speed up the process, with diversified results. The book starts with the full design process, placing ideation at the center.
Workshop - Design ideating
• Creativity is not just a talent, it’s different mindsets
• Learn new mindsets to create better visual ideas
• Under time pressure, or if many ideas are needed
• The creative essence of the design thinking process
• For small groups of professional designers
The workshop with senior design educators in Shanghai.
Design cases
Dutch national police force - Logo & visual identity design - 1992
The visual identity developed for the Dutch police force merges the spirit of two previously autonomous police organizations - namely, the state and municipal corps in a single logo. The flame symbol can be seen as a beacon, a protective flame. This is combined with a law book-like form and the word 'POLITIE'.
The additional orange and blue striping system applied on all cars, boats, and helicopters optimize visibility and safety at day and night time. The clients were the Ministry of the Interior and the Ministry of Justice to the Kingdom of the Netherlands. The police identity won several design awards. In 2006 the Dutch police striping was selected by public vote as one of the 25 Dutch Design icons of the last 100 years. As senior designer with Gert Dumbar at Studio Dumbar.
Hewlett Packard campaign - Airports Milan and Rome - 2006
For the Hewlett Packard headquarters in San Francisco the HP campaign was developed for the Italian airports of Milan Linate and Rome. 'Change + HP' was the all-over theme of this corporate campaign. Arrow like shapes were the visuals. More than 1000 graphics were applied in all public spaces; on walls, check-in counters, tables and escalators, elevators and pillars. In collaboration with Goodby Silverstein and Partners. As designer and co-founder with the team of NLXL.
Dutch Culture Centre - Logo & visual identity design - 2010
The Dutch Culture Centre was an initiative of the Netherlands China Arts Foundation. It offered a diverse cultural program in downtown Shanghai alongside ‘Happy street’, the Dutch pavilion at the Shanghai World Expo 2010. The program lasted for six months and was predominately focused on a Chinese audience.
The logo for the DCC shows the silhouette of the Culture Centre in white against colorful flowers, referring to the tulip as a typical Dutch icon and the magnolia, the symbol of the city of Shanghai. The communication was bilingual, both in Chinese and English. The festive style was applied to various graphic items and a website. As creative director with Rosanne Wong and the team of Studio Dumbar China.Swimming with sharks - The graphic novel - 2018
A compact and visual version of the book 'Swimming with sharks’ by Joris Luyendijk, Dutch anthropologist and journalist for The Guardian newspaper. He spoke with 200 London bankers to find out how they operate and what drove the financial crisis in 2008. Ten years after little has changed to avoid a possible new crisis. The solution starts with understanding the problem. The publication won gold at Muse Creative Awards 2018 in New York. As designer and creative director at SparkyTiger. Free PDF download.
Contact
Email: info@joostroozekrans.com
Mobile: 00316 365 22 884
About Joost Roozekrans
I have been working as a designer, creative director, and senior design lecturer. Thirty years in the design profession, with a lot of mileage in designing brand identities, and a passion for education.
I am from the Netherlands, also lived in the United Kingdom for two years and ten in China. Worked for nine different design studios, one newspaper (The Guardian), four universities, and co-owned two design studios myself; NLXL in the Hague and SparkyTiger in Shanghai. Designing the award-winning visual identity for the Dutch national police force was my first project at Studio Dumbar in 1992, just out of art school.
When I am not working, I like to travel, visit megacities, museums, restaurants with friends. Love eating with chopsticks, the Asian cuisine. And chocolate. I explore online, listen to podcasts, watch documentary movies. Modern and visual art I find inspiring. I listen to all sorts of music but particularly to jazz, techno, and classical music.
My motto: If you look very, very closely, everything becomes interesting.
