The book about design ideation methods
Ask designers how they create ideas, and the answer is: 'in a brainstorm' or 'a moment of inspiration.' How ideas come to life is often hard to grasp. It's a black box.
This book teaches six methods to create ideas. Practical mindsets designers can learn to proactively generate ideas, speed up the process, with diversified results. The book starts with the full design process, placing ideation at the center.
Workshop - Design ideating
• Creativity is not just a talent, it’s different mindsets
• Learn new mindsets to create better visual ideas
• Under time pressure, or if many ideas are needed
• The creative essence of the design thinking process
• For small groups of professional designers
The workshop with senior design educators in Shanghai.
Ideas are essential in every design process. But how to make effective design ideas? Under time pressure, or if many ideas are needed?
How do you give designers better tools and more joy in the creative process?
New methods to create better visual ideas faster in a workshop for small groups of professional designers.
Create more and better visual ideas
Ideas are the core of every design process, in any design discipline. Every designer has one or more ways to do that. Ideas are often coming when inspired. Naturally, and that is fine. But if you need many ideas, it can be challenging. Especially if time is limited.
By working with new and practical methods, you will learn to think with different mindsets. This way, design problems can be solved proactively and faster, with the choice of many ideas as a result.
At first, it might feel awkward, but with regular practice, these new methods become second nature. As a designer, you can then switch from one method to the other and boost your creative output.
For visual designers from all disciplines
The workshop is suitable for all design disciplines and designers from all agencies that want to improve skills in creating visual ideas. These can be professionals who work in commercial practices or teachers working in design education. The workshops are English or Dutch spoken.
One day, two methods
During one day, two new methods for idea creation are introduced and practiced. Hands-on in a focused setting. Process and outcomes are discussed and evaluated.
In total, there are more design ideating methods. Groups up to a maximum of eight designers work in an existing (meeting) room or on a selected location, and the requirements are simple: a projector or big screen, a working wifi connection, your laptops, paper, and drawing materials.
A book about the methods on how to create visual ideas will be available in the autumn of 2020. The first part gives insight into the design process as a total. The second part is about methods to create visual ideas.
For more information, please contact Joost:
• Yale Center Beijing, China - November 2018
• Wuhan Institute of Design and Science - Shanghai, China - July 2018
• Shanghai Business School - Shanghai, China - December 2017
• Intangible Cultural Heritage - SIVA-DeTao - Shanghai, China - November 2017
• Int. Communication University China - Beijing, China - June 2016
• Studio Wynants at DTMA - Shanghai, China - May 2015
• Tsinghua University - Beijing, China - November 2013
• University at Buffalo, Design Centre - Buffalo, USA - July 2008
• Vilnius Academy of Fine Arts - Vilnius, Lithuania - May 2008
• The Royal Academy of Art - the Hague, the Netherlands - May 2007
• KHIO - National Academy of the Arts - Oslo, Norway - April 2006
• KHIO - National Academy of the Arts - Oslo, Norway - March 2003
Dutch national police force - Logo & visual identity design - 1992
The visual identity developed for the Dutch police force merges the spirit of two previously autonomous police organizations - namely, the state and municipal corps in a single logo. The flame symbol can be seen as a beacon, a protective flame. This is combined with a law book-like form and the word 'POLITIE'.
The additional orange and blue striping system applied on all cars, boats, and helicopters optimize visibility and safety at day and night time. The clients were the Ministry of the Interior and the Ministry of Justice to the Kingdom of the Netherlands. The police identity won several design awards. In 2006 the Dutch police striping was selected by public vote as one of the 25 Dutch Design icons of the last 100 years. As senior designer with Gert Dumbar at Studio Dumbar.
Hewlett Packard campaign - Airports Milan and Rome - 2006
For the Hewlett Packard headquarters in San Francisco the HP campaign was developed for the Italian airports of Milan Linate and Rome. 'Change + HP' was the all-over theme of this corporate campaign. Arrow like shapes were the visuals. More than 1000 graphics were applied in all public spaces; on walls, check-in counters, tables and escalators, elevators and pillars. In collaboration with Goodby Silverstein and Partners. As designer and co-founder with the team of NLXL.
Dutch Culture Centre - Logo & visual identity design - 2010
The Dutch Culture Centre was an initiative of the Netherlands China Arts Foundation. It offered a diverse cultural program in downtown Shanghai alongside ‘Happy street’, the Dutch pavilion at the Shanghai World Expo 2010. The program lasted for six months and was predominately focused on a Chinese audience.
The logo for the DCC shows the silhouette of the Culture Centre in white against colorful flowers, referring to the tulip as a typical Dutch icon and the magnolia, the symbol of the city of Shanghai. The communication was bilingual, both in Chinese and English. The festive style was applied to various graphic items and a website. As creative director with Rosanne Wong and the team of Studio Dumbar China.
Swimming with sharks - The graphic novel - 2018
A compact and visual version of the book 'Swimming with sharks’ by Joris Luyendijk, Dutch anthropologist and journalist for The Guardian newspaper. He spoke with 200 London bankers to find out how they operate and what drove the financial crisis in 2008. Ten years after little has changed to avoid a possible new crisis. The solution starts with understanding the problem. The publication won gold at Muse Creative Awards 2018 in New York. As designer and creative director at SparkyTiger. Free PDF download.
The secret bar - Gert Dumbar in stories
Anecdotes by those who worked and played with him. Initiated together with Marc Shillum
• Website - English - Published February 2021 - Read here
How to create better ideas • Connecting the left and right brain in the design process
Analyzing and explaining the design process, and teaching six practical design ideation methods
• Book - English - Published July 2020 - Order here
Po-li-tie-huis-stijl valt uit elkaar / Visual identity Dutch police is falling apart
Critical reflection on how the visual identity of the Dutch national police is gradually disintegrating
• Article - Dutch & English - Published November 2019 - LinkedIn - Read here
De designer robot rukt op - en andere AGI Open observaties
Report of collected insights on AGI open international design event in Rotterdam, the Netherlands
• Article - Dutch - Published October 2019 - LinkedIn - Read here
Lessons for design education in China
A reflection on four years of teaching branding and identity design in Shanghai
• Article - English - Published July 2018 - LinkedIn - Read here
Swimming with sharks - The graphic novel
A compact version of the bestseller book by Joris Luyendijk explaining the 2009 financial crises in a visual way
• Digital publication - English - Published November 2017 - Free download
Muse Creative Awards New York - 2018
Gold for ‘Swimming with sharks’, graphic novel about the 2008 financial crisis. Free PDF download
25 Dutch design icons of the past 100 years - 2006
The Dutch police striping was selected by public vote as one of the design icons of the past 100 years
Organized by the Dutch quality newspaper NRC Handelsblad and Dutch Design Foundation Premsela
Nederlandse Design Prijzen - 2006
Nomination - Vrijheidsfestival Den Haag
Communications prize Germany - 1995
Visual identity Dutch national police force
International police vehicle prize USA - 1995
Visual identity Dutch national police force
About Joost Roozekrans
I have been working as a designer, creative director, and senior design lecturer. Thirty years in the design profession, with a lot of mileage in designing brand identities, and a passion for education.
I am from the Netherlands, also lived in the United Kingdom for two years and ten in China. Worked for nine different design studios, one newspaper (The Guardian), four universities, and co-owned two design studios myself; NLXL in the Hague and SparkyTiger in Shanghai. Designing the award-winning visual identity for the Dutch national police force was my first project at Studio Dumbar in 1992, just out of art school.
When I am not working, I like to travel, visit megacities, museums, restaurants with friends. Love eating with chopsticks, the Asian cuisine. And chocolate. I explore online, listen to podcasts, watch documentary movies. Modern and visual art I find inspiring. I listen to all sorts of music but particularly to jazz, techno, and classical music.
My motto: If you look very, very closely, everything becomes interesting.